Dental chairs
28% off products
Membership for independent pediatric practices
Your Fireside Membership Concierge
Here you'll find everything you need to access the full value of your Fireside membership, including:
Real people, not a ticket queue
Support that knows your practiceConcierge Support
Text Abbey or Rachel directly with a question, an order issue, or anything you’d like a second set of eyes on for your practice.
A
Concierge Support ManagerAbbey
Registered Dental Hygienist
Purchasing Manager for 10 Years
Text Abbey334.523.8017
Text first. No phone tree, no waiting on hold.
One advisor who already knows your practice's history.
Same-day answers on ordering, discounts, and equipment.
Operatory Infrastructure
How we take care of your practice
The buying power, sourcing and service coverage to run your practice like one twice its size.
01 — SUPPLIES
Dental Supplies
Everyday clinical supplies at group-purchasing rates. Order the way you always have, for less.
Order through Fireside Platform →02 — EQUIPMENT
Capital Equipment
Chairs, imaging, sterilization and other big purchases, priced with Fireside's group volume.
Request a quote →03 — SERVICE
Equipment Service
Repair and maintenance for the equipment in your practice, so downtime is one text away.
Text Abbey →04 — BUSINESS SERVICES
Business Services
Tools for running your practice outside the operatory, from AI voice assistants to imaging.
Year-end planning
See our Year-End Buying Guide.
Partner Network
Keep money in your practice with Preferred Partners
Fireside works with distributors at two levels: full-service partners who run as your standing account, and Preferred Partners who extend a member discount on top of standard pricing.
Full-service distributors
We partner with four full-service distributors
Atlanta Dental
DDS Dental Supplies
Dental City
Midwest Dental
Limited-time promotion
Kettenbach Profisil® FREE — new fluoride-free varnish
An unflavored, mineral-based varnish with hydroxyapatite (HAp), calcium & phosphate. It helps occlude exposed dentinal tubules and forms a protective mineral layer, and it's made without nano-hydroxyapatite. Offer expires November 6, 2026.
New customers: evaluation offer
- $175 per bulk pack
- Limit 3 per purchasing office
Existing customers: normal packs
- 1 box: $75 ea.
- 3+ boxes: $68 ea.
50 × 0.5 mL per box
Existing customers: bulk packs
- 3–5 boxes: $210 ea.
- 6–9 boxes: $195 ea.
- 10+ boxes: $185 ea.
Use promo code FIRESIDEFREE26 when you call Kettenbach at 877-532-2123. Contact Rachel or Abbey if you have any questions!
Preferred Partners — 15Negotiated member pricing
Small/Large Equipment and Labs4
PandaSmart Intraoral Scanner
$8,995 (retail $10,995)
Pediatric & orthodontic appliances (powered by Dentiiq)
Email Rachel or Abbey to start an order
Isolite systems
16% across all products
Preventive & Restorative8
Instruments, compliance & CE
Multiple member offers
Toothbrush + toothpaste bundles
Professional Elite Plan — 15%
Preventive — fluoride
Gold Plan — product-based % savings
Sonicare / whitening
Member pricing available
Fluoride
15% off all products
Zirconia crowns
20% across all products
Pediatric, restorative & digital materials
Major discounts on your favorite VOCO products
Restorative — composites & cements
20% all products; 30% Valo Grand; 40% off Etch
Software and AI Tools2
AI Voice Assistant
First month free + half off implementation
AI imaging
Waived activation fee + 10% off monthly
Patient Giveaways1
Kids toys, stickers & prizes
20% + free shipping over $99
Equipment service map
Equipment service — Atlanta DentalSoutheast & Mid-Atlantic
Better rates in the Southeast & Mid-Atlantic.
Atlanta Dental's service network means Fireside members in these regions get preferred equipment service rates on top of everything else.
Southeast
Alabama, Georgia, Florida, Tennessee, the Carolinas, and surrounding states.
Mid-Atlantic
Virginia, Maryland, DC, and surrounding markets.
| Spend per location | Annual spend | Service tier | Discount off base rate | Trip charge |
|---|---|---|---|---|
| $500 / mo | $6,000 | Bronze | 0% | $89.00 |
| $1,000 / mo | $12,000 | Silver | 10% | $79.00 |
| $1,500 / mo | $18,000 | Gold | 27% | $69.00 |
| $2,000 / mo | $24,000 | Platinum GPO | 38% | $49.00 |
Service rates effective May 1, 2026 · Base rate $300 first ½ hour · $42 per additional ¼ hour · $99 trip charge base
Equipment service — Midwest DentalTexas, Oklahoma & Eastern New Mexico
Service coverage across the South Central U.S.
Midwest Dental's factory-trained technicians cover ten service regions. Contact Rachel or Abbey to confirm coverage for your practice.
Texas
Wichita FallsDallas / Fort WorthWacoHoustonSan AntonioRio Grande ValleyEl Paso
Oklahoma
Oklahoma CityTulsa
West Texas & Eastern New Mexico
W. TX & E. NM
Continuing Education
Every CE session, on your schedule.
Fireside's CE sessions are recorded and hosted on our YouTube channel — free for members, available whenever you need them.
Recent Fireside CE sessions. Watch the full library on YouTube.
Watch all sessions on YouTube →Resources from our CEsDownloadable materials